Dream.Nails is a nail and beauty salon with a focus on high quality products and exceptional client service. Launching in 2006 in Loughton, it now has a branch network stretching to Docklands, East London.
“I grew up surrounded by family heavily involved in the nail and beauty industry. From the age of 16 I started working weekends in my mum’s nail salon on Roman Road, East London. During the week I went to the London School of Beauty and Makeup and spent two years getting my nail and beauty diploma.
I flew the nest from the family business and went to work at a beauty salon in North London, which also operated in Harrods. This gave me valuable insight into how other leading nail salons operated. Two years after learning the trade I decided it was time to open my very own nail salon – Dream Nails in Loughton.
Founder Thanh Vu:
My background is Vietnamese. The Vietnamese are widely regarded as having an acute attention to detail and providing no-nonsense high quality nail treatments. However, they tend to fall down on the level of client service – something I wanted to change. I wanted to deliver a high quality service with an enjoyable experience for all our customers whilst delivering the latest in nail and beauty trends. Blending highly experienced and skilled staff with exceptional client service is the continuing ethos of Dream Nails today.
Following customer demand and encouragement from family the Dream Nails brand is in a phase of organic growth. We are launching the fourth salon in our network in Blackwall Reach, Canary Wharf following successful salon openings in Wanstead and Royal Wharf, Docklands in 2018 and 2019 respectively. I have also launched a nail product range with a vast array of colours and special effects, which iterates my ethos of only using the highest quality products.
I have had great fun on my journey so far and would welcome anyone with a love for nails to come and join us on our exciting journey going forward.”